Executive Content Director: Karen Field
Why on earth did you get into BtoB media journalism? I wish I could say that it was my childhood dream and all part of a grand scheme, after years of preparation and planning. But the truth is that even though I have a mechanical engineering degree, I figured out that I actually liked writing a lot more than engineering. It turned out that lots of B2B brands were looking for engineers with industry experience to hire when I broke into the business, and the rest is history!
What do you enjoy most about your job? Getting feedback from readers.
What frustrates you the most about your job? Not getting any feedback from readers.
What was a great moment in your journalist career or a moment/story of which you were exceptionally proud? Why was it important to you? It has to be the launch of the IoT Institute this Spring. We had so much support from all over Penton to get this new brand off the ground, and even though it was a pretty intense experience it was also a lot of fun. It was important to me because there was so much internal and external collaboration required and we pulled it off.
What’s the best way a client could get your attention with a story to pitch? Editors are inundated with story pitches. The ones that get my attention tend to be from people who have made an effort to get to know me and know the kind of information that I’m looking for. A generic email blast is pretty easy to miss in your inbox.
What beats/technologies/products are you excited about covering in the near future and why? The Internet of Things of course! It’s an exciting area to cover because it is going to disrupt almost everything that we understand about the world today, and people are still trying to figure it all out.
What do you like to do in your spare time? Reading, yoga, gardening, eating healthy foods, and travel. (Activities that I like that I don’t generally admit in public: Reading trashy detective novels, binge-watching TV, sleeping, and eating candy.)
What is something about you that most people don’t know? I broke my left ankle twice. The first time was when I was 13 and doing gymnastics; the second time occurred 30 years later stepping off a curb onto a rough patch of pavement in Hanoi, Vietnam. The most interesting thing to me was how much the treatment regimen evolved in three decades. The first time I was in a cast and on crutches for weeks. The second time I was walking immediately, in an orthopedic boot.