How do you get an editor’s attention?
Meet Carlos Gonzalez, technical editor for Machine Design and sister brands. Carlos was in aerospace engineering before joining the content team at Penton more than a year ago. When asked what the best way is for a client to get his attention with a story to pitch, Carlos answered, “ Email is key. If a client emails me with an abstract or outline and excellent images, I am much more inclined to consider using the article. Also, we editors can tell when something is marketing versus valuable engineering knowledge. We tend to avoid mass-marketing emails or generic press releases. Read the full Interview!
Why on earth did you get into B2B media journalism? I had worked in aerospace engineering for seven years and I felt that I was missing out on the bigger world of engineering. Part of the problem was that I was seen as an aerospace engineer and when I started to transition to a new job, I wasn’t being considered by other engineering industries. When I saw the opening at Machine Design, it hit me that this was the way to get my foot in the door at the bigger world of engineering. Since joining Machine Design, I’ve been exposed to a whole world of engineering I knew very little about.
What do you enjoy most about your job? As an engineer, I love knowledge. I’m constantly learning in this job. It’s almost like being back in school. I’ve had to learn about robotics, automation, and other engineering disciplines that I only touched upon in school. Being able to communicate with leading companies about the latest and greatest technology is also amazing. Many times, engineers in the industry only experience new technology when it has been tested and proven to work by others. Learning about it first before it makes its way to the masses is exciting.
What frustrates you the most about your job? Sometimes finding the right resource can be challenging. Whether it be a research paper, a product image, or an engineering interview, there is sometimes a high hurdle that you have to jump over in order to speak with the right people.
What was a great moment in your career or a moment of which you were exceptionally proud? Why was it important to you? Recently, I was invited by my alma mater, Manhattan College, to speak at their Mechanical Engineering Day. I participated in a panel discussion and was able to talk to the students about the engineering industry, my personal experiences, and the current state of the engineering industry. Many of the students approached me with questions regarding my writing, what I see as the current industry trends, and my experience in a non-conventional engineering job. It was a great experience.
What’s the best way a client could get your attention with a story to pitch? Email is key. If a client emails me with an abstract or outline and excellent images, I am much more inclined to consider using the article. Also, we editors can tell when something is marketing versus valuable engineering knowledge. We tend to avoid mass-marketing emails or generic press releases. When a contribution is sent to us personally, we will most likely read the piece.
What beats/technologies/products are you excited about covering in the near future and why? Power technology is so important going forward in an Internet of Things world. I’ve owned a hybrid car for years now and I swear by it. We now demand more from our personal and industrial technology. We want it to be fast, mobile, and work all day. The world of IoT brings more information into our lives. But if we don’t have personal devices that can last more than a day, it’s no good. Also, the world of interconnected devices is exciting. I currently use my cloud space for my job and my iPad for work when I travel. It’s the best thing to be able to be completely mobile.
What do you like to do in your spare time? I’ve played music (mandolin and trumpet) since I was 10 years old. I grew up playing Latin and jazz music. In college, I started learning guitar and it’s been a great passion project. I’m also a huge sci-fi and comic-book nerd.
Tell us a funny story! My first concert experience was seeing the legendary salsa performers the Fania All-Stars. I was 16 and it was a birthday present from my best friend, who is five years old than me. My friend and I, with help from a longtime family friend (aka an adopted uncle), were able to sit front row (we had tickets in the nosebleeds), go backstage, meet the artists, and attend the official dance party after the concert with some of the artists.
The problem was that I didn’t tell my mom that I was going to hang out after the concert. I arrived home in the early hours of the next morning to find my mom waiting for me at the top of the stairs. At that moment, my best friend, who had planned to stay over my house, said goodbye and left me alone to suffer my mom’s wrath. I still don’t think she has totally forgiven me for that one.