Meet our Analog Editor

Maria Guerra is our newest (and now famous!) technology editor focused on the analog/power sector. As an Electrical Engineer (MSEE) she brings a very practical, hands-on approach to the team. She has worked in the electronics industry since 2007 and has great foundational engineering knowledge and extensive experience with technical documentation and writing. In a recent interview with THE DISRUPTOR she shares what technologies and products she is excited about covering and why. READ THE FULL INTERVIEW.

Why on Earth did you get into B2B media journalism?  I was looking for a career change, but still wanted to keep using my electrical engineering skills. When I found out about this position, I thought that engineering and journalism sounded like a fun mix, plus the involvement of social media platforms makes it more interesting.

What do you enjoy most about your job?  I get to learn about the latest in technology (e.g., semiconductor market) and at the same time I get to meet very smart people who are very passionate about their products.

What frustrates you the most about your job?  Not that it frustrates me, but I get lots of press releases and it takes time to go through them and choose the ones with good content that will interest our readers.

What’s the best way a client could get your attention with a story to pitch?  When they send me a press release highlighting applications of their products and the problems their product can solve, usually that prompts me to want to know more about how their products work.

What beats/technologies/products are you excited about covering in the near future and why?  The first thing that comes to my mind is the automotive industry; ADAS features and demand of electric/hybrid cars are growing steadily and we will see better and more innovative automotive technologies in the years to come.

The other technology that gets me excited is wireless power transfer. The technology and standards are still evolving and we can see new products being launched with higher power transfer and better efficiency. Wireless chargers are very helpful in different applications such as industry, medical, and consumer electronics.

What do you like to do in your spare time?  Spending time with my family, of course, especially my two sons. But recently, I found a new hobby: Crossfit! I love it!

Tell us a funny story!  The first time my seven-year-old son saw my picture on the editorial page of ED, he said, “Mommy! You are FAMOUS!!!”

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