Modern Marketing

Visual & Experience Marketing

Modern Marketing

Visual & Experience Marketing

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Underlying Human Nature

Human hardwiring favors images.

0

Seconds

Human
attention span

.00

of a second

Time to understand
a visual scene

40 %

of our brains

Wired to receive visual input

0 x

better retention

If information is paired with an image

A Changeover Happens

UX: Consumer brands changed B2B user expectations.

Companies like Apple, Amazon, Facebook, Netflix have massively shaped our expectations around strong design, intuitive interfaces and ease of use.

Social & mobile apps provide highly visual content and near instant feedback and gratification.

Consumer UX = B2B UX.
B2B’s “good enough” approach to design and UX is no longer good enough. B2B is now held to the same consumer standards.

Today’s Driving Forces

Current trends in visual design are quickly accelerating the need.

Mobile
Mobile content consumption is quickly encroaching on desktops, and is dominating for video and social.
Technology
Devices support rich images and video thanks to powerful processing & high-resolution displays.
Content Marketing
Content marketing has taken center stage and is furthering information overload and need to standout.
Qualitative marketing
Engagement metrics are replacing volume metrics giving the edge to platforms that provide deeper data.

Today’s Driving Forces

Current day trends are quickly accelerating the need.

Mobile
Mobile content consumption is quickly encroaching on desktops, and is dominating for video and social.
Technology
Devices support rich images and video thanks to powerful processing & high-resolution displays.
Content Marketing
Content marketing has taken center stage and is furthering information overload and need to standout.
Qualitative marketing
Engagement metrics are replacing volume metrics giving the edge to platforms that provide deeper data.

Eye-tracking studies show internet readers spend

more time looking at the images

than they do reading text on the page.

Facebook posts with images see

2.3X more engagement

than those without images.

4X

as many consumers would prefer to watch a video about a product than to read about it.

People following directions with text and illustrations do 323% better than people following directions without illustrations.

Eye-tracking studies show internet readers spend more time looking at the images than they do reading text on the page.

4X as many consumers would prefer to watch a video about a product than to read about it.

Facebook posts with images see 2.3X more engagement than those without images.

People following directions with text and illustrations do 323% better than people following directions without illustrations.

B2B Marketers

Make the trend your friend.

The Macro Steps to Advance

AWARENESS

AWARENESS

Create awareness around the need + action steps

BUY-IN

BUY-IN

Get buy-in from the key stakeholders

DETERMINE APPROPRIATE LANDING ZONES

DETERMINE APPROPRIATE LANDING ZONES

Websites
Marketing & sales support
Content Marketing
Social
Recruitment
Industry event presense

WORKFLOWS

WORKFLOWS

Be aware of possible shifting of skills sets & workflows

TEST & LEARN

TEST & LEARN

Be willing to test and learn.

SHARE SUCCESS

SHARE SUCCESS

Share success & expand knowledge companywide

Specific Actions to Consider

Responsive Design

Incorporating responsive web design ensures viewability across all devices

Visual Appeal

Increase visual appeal across anything and everything customer-facing

Design & Interactivity

Work in more design and interactivity into content market pieces

Interactive HTML

Migrate away from static, non-mobile friendly PDFs to interactive HTML pages

Video Content

Increase video content creation and application

Analytics

Capture, track and analyze engagement data

Key Capabilities for Visual Marketing

Professional Design / Web Development / Video Production / Data Analytics / Social Marketing

Introducing Storyscapes

Guide users through a topic in a deeply engaging way with a visually-stunning, interactive web experience.

Untether from boring, static formats and bring your content to life across all devices with a Storyscape. We combine high-quality content, compelling imagery and interactive elements to deliver an immersive user experience that allows visitors to explore and uncover valuable content based on their level of interest.

We’d love to chat drop us a line!

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