Insights

How do you engage for success in today’s content marketing world? More and more B2B marketers are using content to propel conversations with prospects and strengthen existing customer [...]

A major recent survey shows that ads appearing in quality online environments are 42% more cost effective for advertisers based on levels of engagement, viewability, above the fold placement and [...]

Know your audience. Sounds simple, right? But then why are we all constantly asking ourselves the following: Do we really know our audience? Do we know enough about our audience? Is there more we [...]

Shaving costs from the supply chain is the priority for almost one-third of respondents to SourceToday’s 2018 Distribution Study survey. But the results also suggest that more companies are [...]

An interview with Informa’s Rhonda Wunderlin, VP, Performance Marketing for Informa Business Intelligence. MarTech Series interviewed Rhonda for their MarTech Interview Series. The Q&A [...]

In an increasingly connected world, engineers need information and education on how to manage the giant hairball of decisions and trade-off in IoT systems design and interactions between [...]

More and more B2B marketers are using content to propel conversations with prospects and strengthen existing customer relationships by providing a steady stream of valuable information. Those [...]

Are you looking for insight into the current opinions and outlooks of members of the automotive industry? Informa Infrastructure Intelligence’s recent survey of over 750 engineers and auto [...]

Webinars continue to be excellent tools to interact with highly engaged audiences and move them through the buying cycle. With experience in conducting more than 1,000 webinars annually, Informa [...]

We know that creating high quality content that drives high engagement and conversion takes time and resources. Creating 1-2 new content pieces a month just isn’t keeping up with demands of [...]