Insights

Engineers have told us they want more information on the technologies behind Smart Cities. Topics such as security and access, sustainability and efficiency, in-ground sensing, energy storage and [...]

B2B marketing is unique, and uniquely challenging. The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous. [...]

Based on the 2019 USA Today ranking, this year’s challenge pairs some of the top electrical, mechanical, computer engineering and computer science academic programs. Engineers and students alike [...]

The Academy Awards take place this weekend and it got us thinking about some of the recent movies with women playing critical roles – and one favorite where three women are paramount in getting [...]

Brand Perception. A brand is what and how others perceive your product or company to be. Branding is the action you take to activate your brand identity. Branding isn’t just a label or logo. It [...]

Distribution is such a crucial element of the supply chain. It keeps our economy moving.  It plays a vital role in every product everywhere. NEW REPORT RELEASED! Professionals who have bought [...]

A recent Ad Age article talks about 2019 being a good year for getting back to the basics of marketing. Putting  the customer at the center of your organization. Basic marketing principle yes, [...]

The Brookings Institute notes that there are 75 million Millennials in the U.S. as of 2018, making up nearly a quarter of the total population, and representing 30 percent of eligible voters and [...]

Analytics. It’s a marketer’s worst nightmare. Having to determine the ROI across your marketing campaigns is a huge challenge. But it is a highly necessary task, too. And if it is done well, it [...]

Our underlying human nature responds very quickly to visual images. That’s why street signs, directionals and everything that requires instance comprehension uses color, icons and shape to relay [...]