Informa’s Design & Electronics Group is your marketing partner for expertise in engaging and influencing decision makers in the electronics design sector as they grapple with the increasing pressure of staying current with new and emerging technologies.

We drive measurable business results for customers through collaboration on marketing program development and energize those programs with the use of relevant, informative and timely content to engage audiences while leveraging deep demographic data and behavioral insights to target and guide prospective buyers smoothly from discovery, to consideration, to purchase.

RESEARCH

Discover what’s on the minds of your target audiences.

State of the Market

Market research + expert intelligence around an industry issue.

Develop thought leadership and drive leads with this market-facing research report. Comprehensive market research is coupled with analysis from a subject-matter expert around an industry hot-button issue. The resulting 25-30 page report dives deep into the heart of the topic to help readers understand the forces at play and gain intelligent insights for smart decision-making.

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Brand Perception

Helping you measure awareness & perception of your brand.

Your customers & prospects matter, and so do their opinions. Our in-depth market research will help you better understand the market perceptions around your brand, brand awareness & recall, purchase intent, and more. Providing valuable insight into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.

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Social Intelligence

Analysis & benchmarking of social marketing activities.

Social Media marketing is a top marketing tactic and it’s getting increased marketing budget, but many marketers struggle to show return. Do you really know how your social media marketing is performing relative to your competitors? Do you know what content is most effective with your prospects? We leverage social listening technologies and research analysis to provide social marketers with competitive benchmarking and the valuable insight needed to be highly effective.

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Custom Research

Custom research to meet specific objectives.

Whether you need intelligence to help inform a business strategy, market feedback on product concepts, or deeper understanding prospects, we have you covered. With Informa Engage you have access to all the critical ingredients — deep research expertise, trusted brands, rich audience databases and design services to help bring data to life.

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Content Kickstart

Research data to power your content marketing activities.

In today’s highly competitive content marketing space, average content is just not cutting it anymore. Users expect content that is objective, visual and high-value. Content Kickstart helps inform on the type of content that will be most effective with prospective customers, while also providing rich data to inject directly into your content marketing assets.

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Industry Insight

Market research around a specific industry issue.

Provide your target audience with research-backed data on hot-button issues. Industry Insight studies can measure top pain points, organizational impacts, and future outlooks on a specific topic. The results are presented in a 10-15 page report that provides readers with a clear understanding of the topic, and helps them benchmark their position on the topic relative to their peers.

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CONTENT MARKETING

Keep your brand top of mind while you educate and inform.

Content Channel

Align your brand around a focused industry topic.

Align your products and services with one of Informa’s established industry brands to generate awareness and position your company as a thought leader in your industry. Informa’s Content Channels give you an exclusive, competitor-free environment to surround your brand with a relevant topic of your choice. Your assets live on a dedicated landing page with our brand trusted editorial content.

Content Engagement Center

Aggregate your content into a digital hub designed for deep engagement.

Package your valuable content marketing assets into a user-friendly digital hub where users can self-educate themselves.  Our multi-touch marketing campaign and single-sign-on approach help generate quality leads.  And, the always-on nurturing lets prospects choose the time and place in which they engage – leading users to spend more time binging on your content.

eBooks

Create highly desirable, rich content designed to engage and educate readers.

eBooks help solve problems, tackle industry topics or uncover opportunities for your prospects. Compared to white papers, eBooks are typically more visual in nature, have a more conversational tone and often tie related content pieces together into multiple chapters.

Explainer Videos

Turn complex issues into easy-to-understand video snippets.

Explainer Videos break down complex topics into simple and easy-to-digest video segments. Typically 30-90 seconds, these videos are perfect content marketing assets that can be leveraged in a variety of ways.  They’re especially effective for top-of-funnel prospects in discovery and consideration phases.

Infographics

Bring your message to life through visual design.

Infographics are one of the most popular forms of content on the web today, driving more traffic than most traditional content due to their highly visual and easy to digest format that helps users translate data into insights. Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. They also encourage social sharing of your content.

Pop Quizzes

Interactive experiences that engage users and generates leads.

Pop Quizzes are quick-hitting, interactive experiences that engage users and collect valuable data around your target topic. Often used to capture opinions, test knowledge, or offer an assessment related to a key pain point, users receive real-time results as they move through the experience. Think industry-specific gamification done right!

Storyscapes

Guide users through a topic in a deeply engaging way with a visually-stunning, interactive web experience.

Untether from boring, static formats and bring your content to life across all devices with a StoryScape. We combine high-quality content, compelling imagery and interactive elements to deliver an immersive user experience that allows visitors to explore and uncover valuable content based on their level of interest.

White Papers

Establish subject-matter expertise around key industry topics.

White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results. Informa-developed white papers help you establish subject-matter expertise and thought leadership. They are also effective at generating high-quality leads when paired with a lead generation program.

Webinars

Elevate your experts, generate qualified leads and maximize ROI.

Position your company as an industry expert and connect with prospects who are actively looking for education on a key topic, or solution to their challenge. Our webinars are a cost-effective way to create powerful, engaging content that generates a large number of leads and allows you to connect directly with prospects.

Content Stream

Leverage our high-performing content to create a content strategy that meets objectives.

Support your content marketing strategy with high-performing content from our trusted brands.  ContentStream makes it easy to syndicate topic based content into your website, newsletters and social channels.

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ADVERTISING

Reach your target customers in channels they trust and frequent.

Digital Advertising

Advertising that delivers results.

Informa’s Design & Electronics brands offer a full portfolio of digital advertising capabilities backed with rich targeting data, leading edge ad serving technology and responsive designs.  Our brand sites and premium partner networks allow you to reach the audience you want at the right time with the right message.

  • Display Advertising
  • Newsletters
  • Rich Media
  • Video
  • Native
View Our Capabilities

Direct Marketing

Deliver your message directly to the inboxes of relevant, targeted decision makers.

Email remains one of the most effective methods for targeting and reaching potential customers with specific messaging. Leverage the power and scale of Informa’s audience database. Based on your objectives and goals, Informa Engage’s SmartReach team will set up and deploy targeted email campaigns that engage prospects you want to reach beyond the inbox.

 

Contact your sales representative for details.

Audience Extension

Extend your reach and stay in front of your most valuable prospects with audience-based targeting.

Audience Extension campaigns target the business decision makers in our database who match your target criteria. Utilizing thousands of sites across the web, your campaign is displayed multiple times, ONLY to those that fit your targeted profile. Audience Extension ensures your ads are viewed on the trusted sites your targets frequent; no wasting valuable marketing dollars on sites your prospects might not be visiting.

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Print Advertising

Generate awareness for your brand, products and solutions.

Our printed technical content offers a trusted environment to reach the critical, yet hard-to-reach design engineers/managers and purchasing professionals that are investigating products, parts and services at every stage of the design process.

 

Refer to brand media guide for coverage and deadlines

Native Advertising

Drive prospects to your rich content. Simple. Smart. Effective.

You’ve made the investment to create high-value content. But, are you getting that content in front of the right prospects? In-Feed Native Ads do just that by placing a compelling headline, image and link back to your content seamlessly into a site’s content flow. Native ads can be placed on Informa websites, across the web or on social platforms. When placed across the web or on social, Informa’s first-party data powers your campaign to help target prospects with precision.

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In-Article Video Advertising

Video marketing embedded in the heart of editorial articles to ensure maximum exposure.

Stand out from the noise and capture the audience’s attention with an immersive, visual & audio experience. In-Article Video Advertising allows you to place your message directly in front of your target audience in an extremely viewable format that has higher average CTRs than any other digital format.

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VIDEO

Use visual storytelling to showcase your people, products and solutions.

Personal Video Learning

Educate your audience while addressing key topics in a live environment.

 

Attract professionals who prefer to educate themselves through video and create a video asset that can become a part of your content marketing portfolio.  Program includes topic expert to guide the experience, production of a 15-30 video segment, multiple users and the opportunity to interact and ask questions.

Explainer Videos

Turn complex issues into easy-to-understand video snippets.

Explainer Videos break down complex topics into simple and easy-to-digest video segments. Typically 30-90 seconds, these videos are perfect content marketing assets that can be leveraged in a variety of ways.  They’re especially effective for top-of-funnel prospects in discovery and consideration phases.

Facebook LIVE

Your own micro event direct from the expo or conference floor.

Announcing big news? Want to share the latest product release? Leverage Facebook’s powerful platform to connect live with audiences. We make it easy for you to broadcast live for 5-10 minutes directly from the event floor. Our content team will help guide content discussion and moderate the event. We’ll use our database to help identify the right audience, and marketing expertise to promote attendees to your live broadcast. Our program management team handles the logistics, including production. Simple, turnkey, powerful.

LEAD GENERATION

Generate high-quality leads that convert to customers.

Quizzes & Surveys

Interactive experiences that engage users and generates leads.

Pop Quizzes are quick-hitting, interactive experiences that engage users and collect valuable data around your target topic. Often used to capture opinions, test knowledge, or offer an assessment related to a key pain point, users receive real-time results as they move through the experience. Think industry-specific gamification done right!

FAQ's

Answers to frequently asked technical questions.

Attract manufacturing professionals and generate leads with this topic-specific content piece answering frequently asked questions on a particular application or business focus.

White Papers

Establish subject-matter expertise around key industry topics.

White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results. Informa-developed white papers help you establish subject-matter expertise and thought leadership. They are also effective at generating high-quality leads for your marketing funnel.

eBooks

Create highly desirable, rich content designed to engage and educate readers.

eBooks help solve problems, tackle industry topics or uncover opportunities for your prospects. Compared to white papers, eBooks are typically more visual in nature, have a more conversational tone and often tie related content pieces together into multiple chapters.

Webinars

Elevate your experts, generate qualified leads and maximize ROI.

Position your company as an industry expert and connect with prospects who are actively looking for education on a key topic, or solution to their challenge. Our webinars are a cost-effective way to create powerful, engaging content that generates a large number of leads and allows you to connect directly with prospects

Content Engagement Center

Aggregate your content into a digital hub designed for deep engagement.

Package your valuable content marketing assets into a user-friendly digital hub where users can self-educate themselves.  Our multi-touch marketing campaign and single-sign-on approach help generate quality leads.  And, the always-on nurturing lets prospects choose the time and place in which they engage – leading users to spend more time binging on your content.

StoryScapes

Guide users through a topic in a deeply engaging way with a visually-stunning, interactive web experience.

Untether from boring, static formats and bring your content to life across all devices with a StoryScape. We combine high-quality content, compelling imagery and interactive elements to deliver an immersive user experience that allows visitors to explore and uncover valuable content based on their level of interest.

LEAD SERVICES

Nurture leads for higher conversion rates.

Content Lead Touch

Multi-touch strategy to nurture your high-quality leads.

We map three pieces of your thought leadership content to the needs of your prospects at key buying stages. A series of three emails are sent to 5,000 targeted contacts to generate and nurture their interest. You receive lead data for each user who views your content as well as overall campaign engagement metrics.

Webinar Lead Touch

Further qualify and motivate your webinar registrants.

Gain greater return on your Webinar investment by engaging leads immediately after your event to maintain a conversation and move them toward a follow-up action. The program includes the development of an executive summary along with a series of three emails to registrants to encourage sharing, drive on-demand views, and expose users to related content.

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