Using Artificial Intelligence in Marketing
A recent Harvard Business Review article details how many companies are already looking to plan, organize, and implement AI technology across an array of business practices including management of non-customer external relations (28%), marketing and sales (35%), and customer services (39%). In the marketing world, artificial intelligence has become one of the favorite buzzwords. But is it just hype or beneficial new technology? There are challenges such as ad blockers, third party cookie restrictions, GDPR and more. And there are undoubtedly great rewards if applied correctly. Real-time signals, speed, automation, and contextual targeting all work to the ultimate goal of making marketing both more effective and customer-centric.